How ESG and eco-trend travellers are saving the planet
As the travel industry evolves, one concept stands at the forefront of change: Environmental, Social, and Governance (ESG) practices. In recent years, travellers have become more conscious of their environmental impact, demanding sustainable options that align with their values. At IBB Hotel Collection and Cugó Gran Collection, we’re proud to meet this demand head-on, ensuring our efforts not only serve our guests but also benefit our planet.
The rise of eco-trend travellers
Eco-conscious travellers are shaping the future of hospitality. These individuals prioritize sustainable accommodations, choosing hotels that reduce waste and minimize their carbon footprint; authentic experiences, connecting with local communities while respecting their heritage and environment and eco-friendly travel options, opting for sustainable transport and energy-efficient stays.
This growing trend reflects a collective shift toward responsibility and awareness, highlighting the importance of ESG principles in today’s hospitality landscape.
Sustainability isn’t just a buzzword for us; it’s a guiding principle. Across our properties, we have implemented initiatives that underscore our dedication to environmental stewardship:
- Eco-conscious practices: From reusable water bottles and QR codes replacing paper in rooms to energy-efficient operations, our hotels continuously reduce their environmental impact.
- Local partnerships: We collaborate with sustainable brands to enhance guest experiences while supporting local economies.
- Sustainability education: Encouraging our staff and guests to adopt eco-friendly habits during their stay and beyond.
In line with our ESG initiatives, in 2024 we managed to contribute around €4,000 to Treeapp, a platform dedicated to reforestation efforts. This donation will directly support the planting of trees, helping to combat deforestation and mitigate climate change.
Trees are more than just a symbol of life; they’re a vital part of maintaining our planet’s health. Through this partnership, we’re contributing to carbon sequestration by reducing greenhouse gases in the atmosphere, habitat restoration by supporting biodiversity and creating thriving ecosystems and community empowerment, generating opportunities for local communities involved in reforestation projects.
The bigger picture: Impact on earth
By embracing ESG principles and eco-travel trends, we’re contributing to a global effort to preserve the Earth for future generations. Every choice matters; from the materials we use in our hotels to the partnerships we foster.
Our efforts are part of a broader mission to redefine luxury travel. It’s about delivering exceptional experiences without compromising the health of our planet. We’re excited to lead by example, demonstrating that sustainability and luxury can go hand in hand.
We invite our guests, partners, and community to join us on this journey. Whether it’s choosing to stay at an eco-conscious hotel or supporting reforestation projects like Treeapp, every action counts.
Let’s make travel a force for good. Together, we can ensure that future generations inherit a planet as beautiful and vibrant as the one we enjoy today.